Many people shopping for clothes and accessories online are disappointed that they’re not able to find exactly what they’re looking for. In an effort to make online shopping easier for consumers and to help merchants increase their sales, several start-ups such as Stylumia Intelligence Technology Pvt Ltd have appeared. They offer tools that enable websites to make smarter recommendations to users.
Many companies around the world are now trying to develop the perfect visual search solutions. This new technology makes it easier for users to find the products that they want sold online. All that they need is a picture of the item in the real world. Visual search will then attempt to find the same or similar items being sold at online retailers. This makes it more likely that the consumer will find what they’re looking for and end up making a purchase. Visual search is something that is starting to catch the attention of a variety of e-commerce websites, including merchants that sell their own products, online marketplaces with listings from different sellers, as well as comparison and review sites that let people compare prices and product selection from several different online stores at the same time.
Visual search isn’t something that only companies in America are showing an interest in. Businesses in India like iLenze and SnapShopr have received a large amount of funding from investors to develop visual search platforms that will benefit not only their country’s growing e-commerce sector, but also online sellers from all over the world.
Even though visual search is still a new technology, some developers such as Slyce have already made great progress in putting together solutions that can be deployed by merchants. Slyce offers comprehensive visual search tools that enable merchants to increase their sales, boost loyalty and prevent lost revenue.
Slyce’s image recognition technology works with 1D, 2D and 3D images. Their most basic search solution lets shoppers scan 1D barcodes, QR codes and coupons to find the products they want. They can also scan 2D print materials, product tags and even 3D actual items to find the exact products that they want. All of this can be done in a few seconds from a smartphone.
According to a report on visual search technology from Live Mint, the growth of this technology can help both merchants and consumers. Online retailers will get more specific intelligence on what their customers are searching for so that they can bring them more relevant products.