It is not often that you can take something, especially a company that is suffering, and in two years, turn that company into a $20 million dollar profit. However, when you have vision, a great work ethic, and good people surrounding you, anything is possible. Ken Goodrich is what we like to call in this business “a fixer.” If he sees something that is broken, not working, or in dire straights, he takes it upon himself to get it right. He has his pulse on the market and when he purchased Goettl Air Conditioning in 2012, he knew he could turn into a profitable and successful company.
Goettl Building off Rock-solid Foundation
You have to remember where the company was in 2012 to fully appreciate how far they have come in such a short period of time. In 2012, they were dealing with lawsuits, employees that weren’t exactly pumped to be working for the company, and an overall lack of focus. That is a lot of ground to make up in a short amount of time, but if you are going to do something, you have to do it right. Ken Goodrich even acknowledged that this was different from anything he had taken on in the past. However, if I know one thing about Ken Goodrich, it is that he likes a challenge.
As he talks about, you have to start it and that can sometimes be the hardest part. The first he did was get people excited about working for the company and what the future plans of the company were going to be moving forward. If the employees are excited and pumped, you have what is known as passion. When you have passionate employees, they come to work each and every day ready to tackle whatever is thrown at them. They enjoy working for the company and look at it as more than just a paycheck. It means something to them and they truly care about it.
You often hear this term in basketball, but it also applies to business and that is the term “all in.” Everyone had to buy into what Ken Goodrich was selling. Once he had the right people, the right mindset, and the right attitude, he knew he could turn things around. He is a positive thinker and looks for solutions as opposed to problems.
Goettl Air Conditioning Celebrates 75th Anniversary
The goal of every entrepreneur is to steer his or her business to success as well as retain as many customers as possible. However, businesses are susceptible to downfalls or challenges, especially from individuals with malicious intentions. In such cases, enterprises are likely to suffer from a negative or damaged reputation. Nowadays, damaging information trends faster on the Internet, especially through social media platforms. Hence, it is important for entrepreneurs to know how to deal with the damaging situation before it cripples the affected business. The following are some of the pointers provided by Kimanzi Constable, who is a consultant and author.
Fighting back the attackers of your business is a common desire or urge among many individuals or victims. Nevertheless, a business owner ought to ignore the negative details and devote his or her attention towards serving the clients.
Provide Assurance to the Customers
When a business is affected by a negative situation, loyal customers are likely to get worried due to the high chances of business closure.
Using Extra Value to Counter a Negative Information
Offering extra value for your products sways the attention of clients from the attackers. This means concentrating more on satisfying the customers through the provision of quality commodities. Customers will likely opt for the extra value rather than the negative rumors or gossip about your enterprise.
The bad situation may crowd the judgment of the enterprise owner due to heightened emotions triggered by the urge to get back at the attackers. Seeking the help of a good online reputation management provider such as http://movebadpress.com/ is vital.
Focus on the Reasons for Starting the Business
Avoid the pressure that is accompanied by this situation and maintain your focus on your objectives for starting the business. Let your objectives be the main drive.
Move Bad Press
As an online reputation management provider, Move Bad Press specializes in protecting the name or image of its clients on search results. It utilizes experienced specialists who are capable of fixing bad press issues through adding positive content about its customers.