Adam Goldenberg is the co-founder and co-CEO of Just Fabulous Inc whose most prominent brand is Fabletics. Under his leadership, Fabletics has grown into a world-acclaimed brand in the active wear industry for women. The brand brings together fashion, affordability and functionality to meet women’s sportswear needs. Since its inception in 2013, the brand has made inroads into several countries across the world and has raised more than $250 million worth of capital.
Fabletics All Inclusive Active Wear
In March this year, the company started its journey towards being an all inclusive active wear brand by rolling out work-out cloths for plus-size women. The aim of the campaign is to empower all women irrespective of their size. Consequently, Adam Goldenberg’s Fabletics brand has introduced extended sizing ranging from XXS to 3X. The brand’s spokeswoman, Kate Hudson, indicates that for the company, it is crucial for the world of health and fitness to be accessible to everyone irrespective of size. As such, the brand has introduced features such as curved seams, thicker straps for extra support, and breathable mesh paneling to cater to this demographic.
Fabletics Shoe Line
To complement its sportswear brand, Fabletics has introduced a line of footwear currently available to the brand’s VIP members only. The shoe collection comprises of 11 different styles made up of training shoes, lifestyle sneakers, booties, slip-ons and high tops for women. Some of the features of the shoes include a fashion statement of faux suede, reflective accents, and zipper details to give them a stylish look. The shoes also come with memory foam shoes, flexible constructions that guarantee maximum comfort, breathable mesh lightweight materials.
Fabletics Marks Breast Cancer Awareness Month
Fabletics kicked off the month of October with a special collection to mark the Breast Cancer Awareness month. Part of the proceeds from the company’s sales in the month of October will go towards supporting breast cancer screening and treatment. Adam Goldenberg’s Fabletics and FTBC teams came together at the Fabletics store based at Del Amo Fashion Centre Mall in Torrance, California to promote their campaign for the breast cancer awareness month. This particular campaign is important to Fabletics because it contributes to innovative research necessary for the eradication of breast cancer. This is the second year in a row that the two teams have come together to work towards this cause.
About Adam Goldenberg
Adam Goldenberg is a serial entrepreneur who embarked on the entrepreneurial journey at the age of 15 years. Since then, he has co-founded several brands including Fabletics and Intelligent Beauty. So far, however, Fabletics is his most known brand, and as a co-CEO, he is working hard together with his team to transform athleisure wear for women across the globe.