Cancer Treatment Centers of America is a network of five hospitals throughout the United States, including Florida, Georgia, Illinois, Arizona, and Oklahoma. On August 30th, the organization announced that it would be pairing up with the National Football League Alumni Association and LabCorp to provide men with prostate cancer screenings. In order to be eligible, men must be at least 40 years of age, simply required to visit any one of LabCorp’s 1,500-odd locations across the United States and ask for the discount. A voucher is given to those who ask, whether it’s entirely paid for or simply made cheaper with a discount, which lasts for six months after the date it was issued. Men can take them to any participating LabCorb or healthcare facility and get their blood drawn for the prostate specific antigen screening, one of the most accurate tests for detecting an existing case of prostate cancer or someone being at risk for developing it.
The NFL has initiated a marketing endeavor called the Prostate Pep Talk, in which retired NFL head coaches provide anecdotes of prostate cancer to viewers on both television and the world wide web. Such videos are designed to encourage men to learn more about prostate cancer and the opportunity to get screened that’s provided by Cancer Treatment Centers of America.
The American Cancer Society has calculated that there are likely to be slightly more than 160,000 fresh cases of prostate cancer in calendar year 2017. Throughout every American man’s lifetime, they’re about 15% likely of getting prostate cancer, with the percentage increasing to 20% for black men.
A kick-off press conference was held on August 30th, in which NFL players who played in the past millennium made appearances at one of Cancer Treatment Centers of America’s five locations, ranging from Arizona to Pennsylvania.