Since the year 2015, Crispin Porter + Bogusky, an ad agency, has witnessed a 21% bulge in revenue. This is the due in no small part to the leadership of CEO Lori Senecal. Lori Senecal has made award winning decisions that have resulted in more profits for Crispin Porter + Bogusky. She is very much in the know about contemporary technological, psychological and economic factors that should be thought about when making business decisions. Having spent roughly 15 years in leadership positions in the advertising industry, she knows what she is doing.
Here are a few examples from Fast Company of the great decisions that have been made on her part:
- Telling Kraft to stay hushed about a change to a healthier, non-artificial ingredient recipe until they sold millions of boxes.
- Building a tool on the Letgo app for people who are selling used items
- Doing something to allow people to connect their NBA 2K profiles to Fitbit.
According to Ad Week, some of the places that Lori Senecal has worked at include Crispin Porter + Bogusky, Kirshenbaum Bond Senecal + Partners, McCann Erickson and McCann Worldgroup.
Lori Senecal grew up in a family of four children. She was the youngest out of all of her siblings. In high school, she did gymnastics and became a coach. As a result of being a coach, she formed crucial leadership traits that have helped her all throughout her career. She attended McGill Unversity. Lori Senecal has affected ad campaigns for companies such as Vanguard, Boar’s Head, HomeGoods, Victoria’s Secret Pink, American Express and BMW. When asked what her most satisfying moment in business is, she says that she is most satisfied when she sees someone else satisfied. For her success, she thanks her parents, her focus and her mentors. As a fun fact, she speaks French. View Lori Senecal’s profile on crunchbase.com.
Lori Senecal started her life as the youngest of four children. Senecal remembers being compared to her siblings from a very young age and always had a desire to be her own person. In order to break away from the shadows of her older siblings she had to make bold decisions so people would know her for who she was and not for the family that she belonged to. Her desire to create her own identity directly led to creating a positive culture on Twitter at the places she has worked. Senecal believes that in order for positive change to happen within a company there must be a positive culture change within that industry. It is important for everyone to feel valued within their company, only then will people feel free to create new and innovative techniques to help the company grow, Senecal believes. Lro Senecal also believes that healthy competition is a driving force in helping all employees be successful. By creating a positive working environment and helping all employees feel valuable Senecal has made tremendous impact for the companies she has worked for.
Before Lori Senecal became a powerful CEO she started her career as a coach. Initially Senecal was uncertain of what her career should be, however she loved the success that she discovered in competitive gymnastics and wanted others experience the same success that she had. Her experiences coaching directly relates to her success in creating a positive environment in her work today. Senecal’s original major was business on Salary. After graduating with a bachelor’s degree from McGill University in Montreal, she moved to Toronto worked for Vickers and Benson. It was here that she inadvertently began to develop her management skills. While at Vickers and Benson she was required to give presentations to large groups. Public speaking terrified Lori Senecal and caused her to over prepare presentation materials. It was because of this experience that others saw management potential in her, and the rest, as they say, is history. Today Lori Senecal is a very successful business woman who continues to make a positive impact for every company she works for.