It is not often that you can take something, especially a company that is suffering, and in two years, turn that company into a $20 million dollar profit. However, when you have vision, a great work ethic, and good people surrounding you, anything is possible. Ken Goodrich is what we like to call in this business “a fixer.” If he sees something that is broken, not working, or in dire straights, he takes it upon himself to get it right. He has his pulse on the market and when he purchased Goettl Air Conditioning in 2012, he knew he could turn into a profitable and successful company.
You have to remember where the company was in 2012 to fully appreciate how far they have come in such a short period of time. In 2012, they were dealing with lawsuits, employees that weren’t exactly pumped to be working for the company, and an overall lack of focus. That is a lot of ground to make up in a short amount of time, but if you are going to do something, you have to do it right. Ken Goodrich even acknowledged that this was different from anything he had taken on in the past. However, if I know one thing about Ken Goodrich, it is that he likes a challenge.
As he talks about, you have to start it and that can sometimes be the hardest part. The first he did was get people excited about working for the company and what the future plans of the company were going to be moving forward. If the employees are excited and pumped, you have what is known as passion. When you have passionate employees, they come to work each and every day ready to tackle whatever is thrown at them. They enjoy working for the company and look at it as more than just a paycheck. It means something to them and they truly care about it.
You often hear this term in basketball, but it also applies to business and that is the term “all in.” Everyone had to buy into what Ken Goodrich was selling. Once he had the right people, the right mindset, and the right attitude, he knew he could turn things around. He is a positive thinker and looks for solutions as opposed to problems.