Desiree Perez’s Contribution to the Success of Tidal

One of the most thriving industries today is the music streaming industry. Therefore, it is no wonder that Tidal is taking the market by surprise. Desiree Perez, who is the Executive of the company has proven that they are here to stay! Despite various changes in the management, Tidal’s founder Shawn Carter alias Jay-Z has remained strong. He has never given up on trying to find ways to keep it going and relevant in the industry. Jay-Z is known to be good at finding the right people, who he places strategically to ensure the survival of his label, check this on pagesix.com. One of the best decisions that he made was finding Desiree Perez.

Since joining tidal, Desiree has been working her passion. She has helped finalize contracts for various artists with very high returns, for Roc Nation as well as Tidal. Desiree has greatly helped Jay-Z to change to music streaming successfully. This kind of transition is not easy, but, she has made it a walk in the park for Jay-Z.

Perez has skills of impressing artists and enabling them to generate huge profits in the long-run. This has led to more people signing up for Tidal. Also, Desiree helped make Beyoncé’s formation stadium tour a huge success, and, she is also credited for playing a huge role in Rihanna’s contract with Samsung.

About Desiree Perez

Desiree Perez is a renowned producer and director, and, is currently the main brain behind tidal. She has before run SC enterprise leading it to very high scales in the market. She is a member of the Hova circle, together with her husband Juan Perez, the group that runs Tidal and Roc Nation.  Related article on templeofthecave.

She has exceptional accounting skills and is a good negotiator. Her qualities have contributed to her success and that of the Tidal family. Desiree Perez is married to Juan Perez who heads Roc

Nation Sports.

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