With the increasing number of brands that are taking the online shopping route, the industry has gotten bigger and more competitive than ever. It is now becoming easier than ever for brands to set up online stores and reach potential customers. With the surge of stores and options available online, the need to stand out from the crowd has been more than ever.
One of the main reasons why people tend to shop online is because of the convenience that it provides. Sitting at home, one can buy clothing from the other side of the world without much effort. Shopping is no longer limited to territory and is received by people all around the world. The experience of online shopping is what draws in millions of individuals, and optimizing that goes a long way into making a brand bring in more profits.
People who shop online want to have a process that is quick, easy, and effortless. A brand might have thousands of products, but if the customer has to scroll through all of them, it takes away from the aspect of convenience. That’s when Sentient AI comes in to save the day. Sentient AI is an e-commerce recommendation engine and works to show customers products that they would like and potentially buy. If a customer is shopping on a site and searches for something or puts it into their cart, the Sentient AI can usually pick that up and then show them options based on that. Often, the choices end up being exactly what the customer was looking for, which then works to entice them to buy the product. As simple as this might sound, the technology behind this is brilliant, but also incredibly complex. Even so, this is one of the best tools that a brand can implement to boost their sales and get more customers.
Big online marketplaces like Amazon and E-bay have been using this technology for a while now, which is why they have such a rapidly growing customer base. Using this technology in the form of ads is one of the ways which brands can implement this. Brands can use this technology to show customers options of products on social media sites like Facebook, serving as a reminder for them to buy the products. Brands have also adopted this in their websites, which actively shows customers options while they are shopping on the site itself.