Desiree, or Dez, Perez was brought to Tidal by Jay-Z. Dez is currently the executive of this music streaming service. She has been putting forth an immense amount of effort to help this company be able to reach the top. Before Dez started as the executive, there were a few others who tested the waters in this position. Fortunately for Dez, they weren’t a good fit and eventually stepped down. Jay-Z was lucky to be able to find Desiree. She knew right away that the only way to make this company work was to first be able to create an interest in this streaming service. Once that occurred, the presentation and the content would then be able to be fine tuned. Continue to read on crunchbase.com
Desiree has been able to help Jay-Z finalize multiple contracts that have been worth quite a bit of money, in the millions to be exact. Dez has helped to guide this streaming service to great success. Desiree Perez has also been able to effectively pave a path for Jay-Z to be able to turn his rap career into a career in music streaming.
Dez is great at this because she already has her own business. This gives her an advantage because she knows what has to be done to close all of the big deals and to be able to make this business run as smoothly as possible. This company is currently growing tremendously and it is starting to attract numerous customers. Dez is a huge part and one of the top reasons why this company is growing so quickly and so well. Thanks to Desiree, as what her facebook.com page shows, Tidal has been able to win the release of huge musicians such as Beyonce, Kanye West, Rihanna and more. It is great that Jay-Z as well as others in the company highly appreciate her. More of this on tumblr.com.
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