Honey Birdette Announces Growth Strategy

The legendary Honey Birdette sensuality boutique announced its plans to roll out a fleet of new brick and mortar locations throughout the United Kingdom within the next year and half. There are currently three locations in the UK that opened last year. The three locations saw a great deal of success and will be followed by 37 additional locations, for a total of 40 Honey Birdette shoppes in the United Kingdom.

The first ten shoppres are already under construction.

Honey Birdette simultaneously announced that their new American website is now live. The website came as a result of sales in America increasing over 300% in a 12 month period. The new website has additional product offerings that were not previously available for shipping to America. It also offers free shipping with orders over $50 and will provide faster shipping and exchanges from Australia to the US.

Honey Birdette was Australia’s first luxury lingerie boutique. It has an incredible style of sophistication meets almost over the lop luxury. The brand was created by Australian entrepreneur Eloise Monaghan and came as a result of a conversation she had with a friend on why they had to travel to Paris to visit a truly sophisticated lingerie shoppe. She decided to bring that unique experience to her native country.

Honey Birdette quickly began a huge hit and saw a mass of customers who came to show the incredible selection and to spend an afternoon with the shoppe’s famous Honeys, who add flair to the customer service process. Honey Birdette expanded like wildfire across Australia. There are 55 locations open in Australia today.

In addition to new locations being opened in the UK, Honey Birdette is eyeing other European countries that would be a good fit as well as potential location in the United States.