After being founded in Brisbane, Australia in 2006, the Honey Birdette lingerie brand has been growing at a rate that has been impressive yet has been surpassed by the latest level of growth that has hit high levels in 2016 and 2017. The growth of the brand outside Australia has recently provided some impressive numbers for those looking to see how the brand is growing across the world, including an Online retail rate in the U.S. that has risen by 374 percent across the last year.
Growth for Honey Birdette means finding the best ways of supplying their luxury lingerie and associated items to customers in the best possible way. In the U.S. this means developing the brand’s Online presence to include a dedicated retail Website that provides a high level of customer support and an easier process for both ordering and returning items. In the U.K., Honey Birdette has already gained a foothold in the brick and mortar retail industry with the opening of three stores, including a flagship store in the affluent region of Covent Garden in London; ambition is not lacking in the management team of Honey Birdette as they are not setting out to open a further 37 stores across the U.K. by the end of 2018.
The Honey Birdette brand may have grown at a fast rate in recent years, but the creative force behind the company remains Eloise Monaghan who established the luxury lingerie manufacturer in 2006.
Honey Birdette offers a lifestyle choice for those who choose to either purchase lingerie from their Website or step through the iconic black doors into a physical store; Honey Birdette stores are staffed by a team of experts who keep the champagne flowing for customers as they enjoy a fun and informative experience exploring the world of Honey Birdette.