In 2015, a Mexican businessman, Omar Yunes was announced the winner of the Best Franchisee of the World competition that was held in Florence, Italy. Omar emerged the winner due to the contribution he has made to his brand Sushi Itto. He began franchising at 21 years old, and today he is the owner of over 10 franchise units operation in Mexico City and other cities. Omar Yunes said it was an exciting moment for the entire team of employees of the 13 units of Sushi Itto who have worked hard to help the brand innovate and grow rapidly.
The Best Franchisee of the World (BFW) is a global competition that attracts representative from different parts of the world. The 2015 BFW edition attracted top franchisees from 34 countries such as Argentina, Mexico, Brazil, Hungary and others. The winner was chosen based on the analysis of the effect they brought on the network, and not necessarily the brand. They considered aspects like knowledge contribution, staff motivation techniques and proposed ideas to improve the model. Omar has managed to implement better management strategies leading to excellent performance of each franchise unit.
About BFW Mexican Edition
During the Mexican national qualifier, Omar Yunes of Sushi Itto was named the winner. That enabled him to represent Mexico in the global competition in Florence, Italy. According to Diego Elizarrarras, Mr. Omar’s achievement was not only for his brand, but also for Mexico. He added that Mexican franchises are not regional anymore, but have proven they have potential to compete globally. The CEO of Sushi Itto, Benjamin Cancelmo, said the award was as a result of the joint effort of the employees to provide excellent services and quality hospitality to their customers.
Omar Yunes was chosen for embracing teamwork, innovation and his leadership ability of improving operation of the franchise. Omar’s trajectory efforts were recognized during both events and that made enabled him emerge the winner. In addition, Mr. Yunes has ensured his franchise is providing top level services to its clients, hence achieving great success. Having beaten franchisees from other countries proves the potential Omar has in transforming the his franchisee.