While some people claim that lip balm is a beauty product, others claim it is a health product. Either way, lip balm products help people look good and improve their looks. If this is enough to qualify them as cosmetics, then they perfectly fit in that category.
Lip balms are ointments that are applied on the lips. Their primary purpose is to keep the lips moist. However, they also aid in the healing of sores and cracks. Lip balm products should not be confused with lip gloss and lipstick. The two only serve a cosmetic purpose of adding sheen to the lips, whereas lip balms are for moisturizing the lips.
Why do people need to keep their lips moist? Dry lips often crack and chap and are prone to developing sores. Open wounds expose individuals to infections. Moisturizing the lips by licking them does not help the situation. In fact, it only worsens the situation.
Whereas many ingredients can be used as a base for lip balm products, natural ingredients usually carry the day. Most lip balm brands have started using natural ingredients such as beeswax as opposed to synthetic ingredients such as petroleum jelly.
Lip balm manufacturers have taken the game a notch higher by introducing flavored lip balm products. Some of the most common flavors include summer fruit, strawberry, mint, and vanilla. Some companies have unique flavors such as coffee.
Numerous brands are competing to control the lucrative lip balm market. However, the EOS lip balm brand slowly seems to be winning the clients’ favor over bigger and more established brands. The company is steadily encroaching markets that were formerly controlled by big names in the cosmetic industry.
One of the factors that favor the brand Evolution of Smooth over competitors is their love for natural ingredients. Their products are 95% organic. They have also been aggressive on their marketing and brand awareness, to the extent of working with celebrities to popularize their brand. Their products are also creatively packaged, and it is impossible to miss them on the shelves of Target, Walmart or even in Ulta(http://www.ulta.com/brand/eos).